The most important Social Media- and Marketing-Studies from 2013

The most important Social Media- and Online Marketing-Studies from 2013 – In the fast-paced online world, it is important to constantly have an overview of current market developments and future prospects. To keep you up-to-date, we are gathering the most important studies, surveys and data on the topic of social media and online marketing. This list will continuously maintained and curated. So check back every day, you won’t regret it!

(Ps: The whole SocialMedia Institute-Website will be available in the foreseeable future in English.)

Ps: Eine Übersicht aller wichtigen Social Media und Online Marketing Studien findet sich hier.

Dezember 2013

• (27.12.2013) UK Seniors Choose Facebook
• (20.12.2013) Top Digital Stats 2013 from Nielsen
• (19.12.2013) Eccolo Media 2014 B2B Technology Content Survey Report
• (17.12.2013) Self Cencorship on Facebook – About typed Messages that’d never been send (PDF)
• (16.12.2013) Key Trends for 2014: Always On Means Always Social
• (15.12.2013) Facebook Travel Near and Now (Social Media Travel Study from Facebook)
• (13.12.2013) The State of Social – 6 Best Practices for Social Media Success
• (11.12.2013) Facebook is losing Teens – Study
• (08.12.2013) 2013 – A Year in Review on Facebook (Best Topics, most important Checkins, ..)
• (06.12.2013) Instagram is the ‘best platform for brands’ in 2013, beating out Facebook, Twitter, and Google+
• (04.12.2013) „Shopping in a digital world: Cyber Monday blows past $2B in online sales“ – Adobe Analytics
  
• (02.12.2013) ExactTarget-Studie – “Subscribers, Fans & Followers #22: The Audience Growth Survey”

November 2013

• (27.11.2013) 20 Statistics That Will Drive 2014 Marketing Strategies (Infographic)
• (25.11.2013) Some Stats about the Digital Live of American Teens
• (23.11.2013) How to get more Likes on Instagram (Infographic)
• (21.11.2013) UK Loses Top Social Networking Spot in Western Europe – Germany now #1
• (20.11.2013) What will the digital landscape look like in 2014? – US Digital Media Usage: A Snapshot of 2014 (Free Order here)
• (18.11.2013) The Growth of Social Media Version 2.0 (Biggest Infographic ever!)
• (15.11.2013) Instagram is the fastest growing Social Network among Marketers worldwide!
• (14.11.2013) Do UK Users trust shared News?
• (13.11.2013) Digital Engagement Study: Investor Views on Shareholder Activism
• (12.11.2013) Content Marketing Studie (Infographic)
• (07.11.2013) Social Media is used more often for Teaching and Learning at US-UNIs (PDF)

Oktober 2013

• (31.10.2013) The State of Social Business – Report by Altimeter Group & HootSuite
• (28.10.2013) Social Media User Count and Facts 2013
• (25.10.2013) The Million Follower Club – 244 Accounts on Instagram have more than 1 Million Followers
• (20.10.2013) Cyberpsychology, Behavior, and Social Networking (Study)
• (18.10.2013) Piper Jaffray Completes 26th Semi-Annual „Taking Stock with Teens“ Market Research Project
• (17.10.2013) How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles
• (15.10.2013) 12 Trends which are shaping the digital news!
• (10.10.2013) Mastering Digital Feedback: How the Best Consumer Companies Use Social Media
• (09.10.2013) Interesting study about digital natives and how ready and prepared the different countries are to drive the digital transformation.
• (08.10.2013) Online influence increases – Social Network Statistics 2013
• (07.10.2013) New Facebook Link Images Receive +69% More Link Clicks
• (04.10.2013) 29% of Americans Use Facebook at Work Every Day
• (02.10.2013) Exploring Image Virality in Google Plus – Research with more than 300.000 Postings
• (02.10.2013) Search Engine Ranking Factors Survey 2013 von MOZ
• (01.10.2013) B2B Content Marketing Report 2013
• (01.10.2013) Social Video Studies all about Sharing, Video, Clips, etc.

September 2013

• (29.09.2013) The best global brands 2013: Apple, Google, Coca-Cola
• (27.09.2013) Are Mobile Facebook Ads, Facebook Exchange Delivering Better ROI?
• (25.09.2013) Report: „64% of businesses increased spending on online display this year.“
• (24.09.2013) Report: Content Marketing Blueprint For Building the B2B Sales Pipeline
• (23.09.2013) European Communitcation Monitor 2013 (Annual Survey)
• (20.09.2013) Over 250 Billion Pictures on Facebook (Mashable / Facebook-PDF)
• (17.09.2013) Ad Age Survey: What Advertisers Really Think About Facebook (ROI)
• (16.09.2013) Gen Y and the world of work  #Study (PDF)
• (15.09.2013) Social Media Report August 2013 for Facebook Pages (Worldwide)
• (13.09.2013) Employer Branding: What Employers Look For In Your Online Profiles
• (11.09.2013) Do Facebook promoted posts cannibalize your organic reach?
• (09.09.2013) The NRN Social 200 is a live look at the social media footprints of the nation’s largest restaurant chains. Built with TrackingSocial, the Social 200 index monitors restaurant brand efforts and customer engagement on the three largest social media platforms: Facebook, Twitter and YouTube.
• (08.09.2013) Propaganda 2.0 – Psychological Effects of Right-Wing and Islamic Extremist Internet Videos (BKA 150 S. PDF)
• (07.09.2013) Studie 2013: Wie Erwachsene und Jugendliche Social Media nutzen (Deutscher Beitrag) / Orginal von PEW
• (06.09.2013) How Do Women and Men Use Social Media Differently? (Infographic)
• (04.09.2013) Research: „Everything You Thought You Knew About Millennials – Might Not Be True“ 
• (03.09.2013) eNonprofit-Benchmark-Study 2013 – Also as Infografic
• (02.09.2013) „Every Second on the Internet“ – Interesting, interactive Website, what’s happening on Twitter, Facebook, YouTube, etc.

 

August 2013

• (28.08.2013) 10 Social Media Facts, Figures and Statistics You Need to Know
• (27.08.2013) How Adults and Teens use Social Media differently (Infographic)
• (26.08.2013) „The Digital evolution in B2B Marketing„, Research conducted by Marketing Leadership Council in Partnership with Google. (PDF)
• (23.08.2013) Using the social network seems to make people more miserable #Study
• (22.08.2013) Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines
• (21.08.2013) Another great Source for Reports and Studies around Marketing
• (20.08.2013) Brand Marketers Put More Emphasis on Social, Mobile, Video
• (18.08.2013) Great source of Studies and Reports from Vizu
• (16.08.2013) 28 Social Media Statistics you should know! (LinkedIn, Facebook, ..)
• (11.08.2013) „Young Generation is using Social Media a bit too much.“ – Young People’s consumer confidence Index
• (09.08.2013) Seniors Are Fastest Social Media Adopters in U.S.
• (08.08.2013) 68% of CEOs have ‘no presence’ on any social media (but they like LinkedIn)
• (05.08.2013) Facebook posts’ lifetime.. even shorter than you thought! – Only 2h!
• (03.08.2013) In Business, Everybody Uses Social Media For Work; The Question Is How – LinkedIn clearly #1
• (01.08.2013) The Real Data on Facebook vs. Google+ (And Other Social Networks) // The one and only Infographic

 

July 2013

• (30.07.2013) Measuring the full impact of digital capital via McKinsey
• (29.07.2013) The Social Behaviors Of Your B2B Customers
• (28.07.2013) Social Media Makes for better Student Writing, Not Worse, Teachers Say
• (26.07.2013) The Real Data on Facebook vs. Google+ (And Other Social Networks)
• (25.07.2013) Facebook Reports Second Quarter 2013 Results – again with record sales!
• (21.07.2013) The Landscape of Social Login & Sharing: Consumers Want Choice – Facebook Sharing is caring
• (19.07.2013) 10 Surprising social media statistics that might make you rethink your social strategy
• (18.07.2013) 2013 Fortune 500 Are Bullish on Social Media Study – Big Companies Get Excited About Google+, Instagram,
  Foursquare and Pinterest
  
• (15.07.2013) Search and Socal Integration the Key to SEO Success (Study)
• (13.07.2013) What’s Your Social-Media Genotype? (MIT-Study)
• (12.07.2013) Brand Advocacy Trends from 100+ Social Campaigns – Key fact: Email is still a very important marketing vehicle
• (10.07.2013) Facebook grows mobile usage 22% in the UK as Brits head to the beach
• (08.07.2013) „While UK consumers as a whole still love radio, teens are much less keen“ – A comparison between digital immigrants and digital natives.
• (06.07.2013) Online Marketing Benchmark Study for Nonprofits 2013
• (05.07.2013) What value see „Users“ on Facebook, Twitter and Pinterest? – White Paper: How Social Media Drives Your Customers‘ Purchasing Decisions
• (01.07.2013) Social Media Survey 2013: „The Use of Social Media by European Investment Professionals“ (PDF)

 

June 2013

• (26.06.2013) „2013 Consumer Research: The Value of Social Login„ – 27% prefer Facebook, PayPal on last position
• (21.06.2013) Social Networking Reaches Nearly One in Four Around the World
• (20.06.2013) The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales
• (19.06.2013) Edelmann Global Entertainment Study 2013 ..highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis
• (15.06.2013) The State of Online Advertising 2013 – Adobe Study – Country Comparisons (PDF)
• (12.06.2013) How to stay on top, „In the sea of Social Media Updates“?! (Infographic)
  
• (05.04.2013) The Reach Efficiency of Social Media

 

May 2013

• (29.05.2013) Internet Trends from Mary Meeker
• (21.05.2013) Teens and Parents, Social Media, and Privacy (Study) and facts (PEW-Study)
• (15.05.2013) Publications by Facebook-Employees about different topics
• (10.05.2013) Google+ Visitors Spent an Average of About 7 Minutes on the Site in March (Facebook 7h!)
• (05.05.2013) Mobile Search Moments Research Study by Google und Nielsen
• (03.05.2013) „You are what you like“ – Interactive study of your personality

 

April 2013

• (30.04.2013) „How’s the fastest in Social Media Support?“ // Quaterly updated
• (25.04.2013) Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise
• (23.04.2013) PwC’s NextGen: A global generational study – Millennial Workers Want Greater Flexibility, Work/Life Balance, Global Opportunities
• (19.04.2013) Social Behavior-Study – Social Media Marketing has to be more flexible (Search Behavior)
• (18.04.2013) The value of a Facebook-Fan 2013
• (15.04.2013) State of Content Marketing-Study 2013 and White Paper
• (12.04.2013) Facebook Users Like More Pages – Interaction increases
• (08.04.2013) Teenagers Getting Bored with Facebook (Study)

 

March 2013

• (27.03.2013) „Old Facebook-Post make you happy“ – Study from Study by University of Portsmouth (PDF)
• (20.03.2013) YouTube Hits a Billion Monthly Users
• (13.03.2013) German Social Media Report 2012/13 von Marketing Center Münster & Ronald Berger Strategy Consultants
• (06.03.2013) The Evolution of Social Business: Six Stages of Social Business Transformation via Altimeter Group
• (04.03.2013) “How women organize social networks different from men“
• (01.03.2013) Facebook Live Stats – Our Facebook live stats section allows you to compare the real time development of Facebook pages’ fans. We show the total fan amount as well as the estimated fan development.

 

February 2013

• (26.02.2013) PwC-Studie Security for Social Networking, incl. suggestions for Social Business (PDF)
• (24.02.2013)“Manage The Risks Of Social Media”, with costs (499$) via Forrester Research
• (14.02.2013) The Demographics of Social Media Users
• (12.02.2013) Mobile-Study by Twitter (Englisch: New Compete study: Primary mobile users on Twitter)
• (07.02.2013) Facebook Page Ranking – The Facebook page ranking helps you find the highest ranked pages for every category regarding Likes, People Talking About This and the changes within those numbers.
• (05.02.2013) Marketing Budgets 2013 Report
• (01.02.2013) Facebook Reports Fourth Quarter and Full Year 2012 Results

 

January 2013

• (26.01.2013) Watch Out Facebook, With Google+ at #2 and YouTube at #3, Google, Inc. Could Catch Up 
• (23.01.2013) 17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein
• (18.01.2013) Digital Trends for 2013 from Adobe Digital Marketing Blog
• (01.01.2013) Facebook Country Statistics and user demographics provide valueable data to estimate the overall growth of Facebook in certain countries as well as worldwide.

Earlier 2013

• (24.07.2012) The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media 

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