The State of Social Business 2015 by Altimeter

– Aktueller Research Bericht von Altimeter über den „State of Social Business 2015“ – Hier gehts zur Quelle.

[INFOGRAPHIC] 2015 State of Social Business from Altimeter Group Network on SlideShare


Die wichtigsten Erkenntnisse via @Prophet:

  • 82% of businesses report they are either fully integrated, in the process of, or planning the integration of social with digital in 2015. But only 36% believe they have in place a multi-year digital strategy that includes social initiatives.
  • Across all organizations, only 27% reported that executives at the VP/Director level were active on social, with a measly 9% reporting participation from the C-Suite.
  • Interest in employee advocacy has grown 191% since 2013, with 45% of respondents naming it a top external objective.
  • 38% of responding organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago.
  • 55% of respondents named developing an integrated digital content strategy as a top social business priority for 2015.
Weitere Social Media und Online Marketing Studien gibt es hier.

Über den Autor 

Das SocialMedia Institute (SMI) bietet Unternehmen, Institutionen und Veranstaltern Social Media-Strategien, -Outsourcing und Community-Management. // The SocialMedia Institute is a leading consultancy and service-company in the area of Social Media Strategy and realization in business use. //

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